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 An Agapi is more than just a boat. It is a new concept of boating. It was born out of a personal need because we wanted more than the market could offer. We love boating but couldnt find the boat that fulfilled our needs as a family and the boating freedom we were craving for. We were mainly looking for the combination of contrasting boat benefits without compromising on any of them: High performance Comfort Easy to handle Mobility Gentle to the environment Before Agapi the combination of these three was not possible. Thanks to modern production, innovation thinking, exclusive materials and Swedish design expertise, the sports performing, easy to handle and comfortable SUV of the sea was born. The easiest way to explain this, is simply by not say anything and instead let people test drive our boats themselves. Then we normally, just smile and say yes we know to the amazed comments people tend to have. All this thanks to a simple idea elegantly executed. It is well known that a modern RIB is both easier to handle and more sea worthy than conventional boats at high speeds or when docking. Since safety should always be first priority at sea, this is not a small thing. Dock it without embarrassments and even load it of the trailer smoothly and easily. Everyone on an Agapi can handle it. Our kids do it and they are just 11 and 13 years old. A conventional cabin boat has other advantages. With social areas, berths, toilet, kitchen and sun beds they offer a comfort that ordinary RIBs or center consoles dont. The simple idea at Agapi was to combine the benefits from these two worlds. Then add a little bit of ingenuity in terms of demanding its construction to be low weighted while still extremely strong and resistant to meet high performance requirements. This puts a demand on material choice and explains the use of carbon fiber. The benefit with low weight is two fold, on one hand superior fuel economy, where Agapi has probably the best environmental impact/performance ratio in the industry. For us, a must since we no longer can accept burning tons of fuel at sea. We believe that we are not alone on this quest and more will follow. On the other hand, it makes it easier to handle, the trailer makes it easy to explore new exciting waters and to be stored on land when not in use. Happy wallet since docking costs are often quite expensive. There is also an environmental aspect to this too. Land storage makes poisonous hull paint unnecessary. The Agapi is a well thought through concept. It includes rational aspects such as performance, speed, low fuel consumption and competent detailing. But Agapi is much more than that. Agapi means Love in Greek and Agapi Boating is a lot about love, pride and family. You will notice this when you meet other people in your own Agapi. Its an eye catcher and its unique design makes it easily recognizable, but what sticks in peoples minds and hearts is Agapis character. It is stylish and elegant but also ideal for adventure and fun. Browse through our GoPro films on our website and youll see what we mean by that. Our Agapi is a family tool that glues us together as well as a life power infuser when we take it out with friends. A unique boat should of course offer unique services and Agapi does. Our boating concept springs out of our thoughts about freedom, comfort and effortlessness. If the boat is the key, the boating concept is a lot of exciting doors to be opened. Welcome into our world and the Agapi way of boating! Alejandra Levinas Asplund Co-founder and owner TEN REASONS WHY BOATING TRENDS FAVOR AGAPI 1. There is a clear trend to move from larger conventional boats to smaller boats for fun, simplicity and lower maintenance costs. 2. The new boating generation is looking for more modern boats allowing a great flexibility at sea with as few limitations as possible. 3. Although boating people are out at sea for shorter amounts of time they still want the comfort of a cabin, kitchen and toilet. 4. The Paris climate meeting was a new mile stone in confirming the international shift in the concern for the environment. People do not want to burn tons of fuel and they are looking for best-in-class in terms of fuel consumption and solutions for minimal eco impact. 5. Safety is becoming more and more important as more less experienced people want access to boating. Customers want to feel safe even in rough waters and poor weather. 6. Easy to learn and non-stressful to handle around other boats and when its time to dock is also more and more asked for due to the same reason. Making boating a true family matter improves the probability of being out at sea more often. 7. The most noticed and celebrated boats at international boat shows in 2014 and 2015 are hybrids serving more than one purpose. 8. Worldwide, more people are transporting their boats by trailer so they can explore exciting new waters. 9. The demand for convenience and comfort is growing all the time and boating is no exception thus requiring new service solutions. 10. On average, the new boating generation initially uses their boat for less than 20 hours a year, which is why pooling or shared ownership is growing rapidly. MARKET AND TARGET GROUP Agapi is targeting the new emerging boating customer that value freedom but expect comfort and convenience. They are aware, responsible and eco smart. Most of all, they are looking for something new in boating and this is exactly what Agapi delivers like no other. Agapi does not see a growing market for conventional sales of boats above 100 kEur on an international level. Certain emerging markets can of course have strong growth but in average, and focusing on the more mature markets where boating is a part of the culture (Sweden, the Nordic countries, Spain, Italy, France for example), volumes will remain the same or even decline. We see growth potential in the following areas: 1. Conventional boat sales (increasing market share) 2. Shared ownership 3. Agapi Club

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Agapi is the Swedish boat and lifestyle company making waves worldwide meeting the emerging demand of more modern
boating solutions. This is done through introducing a new kind of boat in the premium segment and adding a family of services
enabling new ways of using and owning the boat never seen before. Agapis business model is built on the implementation
of an international boating community, Agapi Centers and a mix of traditional sales of boats, sales of services and
Club memberships.
Agapi is now actively looking for new partners who want to take part of an exciting journey where one of the strengths lies
within the network. The stronger Agapi can create a network of think-a-likes, the stronger each partner becomes.
The base for a successful concept is the core product, the actual boat. Agapi introduces a new kind of award winning boats
that combine the outstanding features of RIB (Rigid Inflatable Boats), boats with the best of traditional family and performance
cruisers with a unique combination of flexibility and qualities. To compare it to the SUV phenomenon in the car industry
is not too far fetched. Stylish, versatile, sporty and potent cross country vehicles. This segment is today the car industrys
fastest growing and most strategically important segment. Agapi is the modern and stylish SUV of the sea and we wish to
create a new segment among premium boats. This is important to bear in mind when comparing Agapi with others.
Our vision is to become Tesla Model-X (their newly released SUV) at sea, where performance is not compromised using Epower.
To achieve this, weight is crucial and this is one of our strengths and core focus areas. Assuming BMW/Audi will follow-
suit, we do not only want to be perceived the same as these two brands in terms of quality and brand perception, but we
are also looking at the same customer segment.
The biggest advantage and the reason why we choose to develop the RIB into a family oriented performance cruiser is the
unmatched flexibility and versatility our boats offer. We dare to claim no other boat is even close to the mix of qualities and
application areas as an Agapi. This is why this boat is the perfect choice for the concept we want to implement.
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